Seducing the Subconscious

The Psychology of Emotional Influence in Advertising

Nonfiction, Health & Well Being, Psychology, Cognitive Psychology
Cover of the book Seducing the Subconscious by Robert Heath, Wiley
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Author: Robert Heath ISBN: 9781119969006
Publisher: Wiley Publication: March 21, 2012
Imprint: Wiley-Blackwell Language: English
Author: Robert Heath
ISBN: 9781119969006
Publisher: Wiley
Publication: March 21, 2012
Imprint: Wiley-Blackwell
Language: English

Our relationship with ads: it's complicated

A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Our relationship with ads: it's complicated

A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

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