Selling to Win

Business & Finance, Business Reference, Business Communication, Marketing & Sales, Sales & Selling
Cover of the book Selling to Win by Richard Denny, Kogan Page
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Author: Richard Denny ISBN: 9780749466329
Publisher: Kogan Page Publication: February 3, 2013
Imprint: Kogan Page Language: English
Author: Richard Denny
ISBN: 9780749466329
Publisher: Kogan Page
Publication: February 3, 2013
Imprint: Kogan Page
Language: English

Recognized internationally as one of the most effective sales improvement guides ever written, Selling to Win is an invaluable text for sales and marketing professionals. It explains clearly how to put winning techniques into action, featuring advice on getting a sale despite not being the cheapest, turning a customer into an ambassador, building a positive attitude that gets results, beating the competition and closing a sale.
This 25th anniversary edition of Selling to Win has been revised and is full of even more sales tips and essential practical advice. With a foreword from James Caan, successful entrepreneur, author and former investor on BBC's Dragon's Den, it has been updated to reflect current selling techniques and includes success stories from readers of the previous editions who applied what they learned in the book.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Recognized internationally as one of the most effective sales improvement guides ever written, Selling to Win is an invaluable text for sales and marketing professionals. It explains clearly how to put winning techniques into action, featuring advice on getting a sale despite not being the cheapest, turning a customer into an ambassador, building a positive attitude that gets results, beating the competition and closing a sale.
This 25th anniversary edition of Selling to Win has been revised and is full of even more sales tips and essential practical advice. With a foreword from James Caan, successful entrepreneur, author and former investor on BBC's Dragon's Den, it has been updated to reflect current selling techniques and includes success stories from readers of the previous editions who applied what they learned in the book.

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