Shopping 3.0

Shopping, the Internet or Both?

Business & Finance, Management & Leadership, Management
Cover of the book Shopping 3.0 by Cor Molenaar, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cor Molenaar ISBN: 9781317055174
Publisher: Taylor and Francis Publication: April 1, 2016
Imprint: Routledge Language: English
Author: Cor Molenaar
ISBN: 9781317055174
Publisher: Taylor and Francis
Publication: April 1, 2016
Imprint: Routledge
Language: English

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time.

More books from Taylor and Francis

Cover of the book Reviewing Research in Special Education by Cor Molenaar
Cover of the book Romancing the Tomes by Cor Molenaar
Cover of the book Pierre Bourdieu by Cor Molenaar
Cover of the book Ichnographia Rustica by Cor Molenaar
Cover of the book Psychology and Psychotherapy (Psychology Revivals) by Cor Molenaar
Cover of the book The Use of Hereford by Cor Molenaar
Cover of the book Media Moms & Digital Dads by Cor Molenaar
Cover of the book Exploring Education Studies by Cor Molenaar
Cover of the book Imagining Robin Hood by Cor Molenaar
Cover of the book 'Rogues and Vagabonds' by Cor Molenaar
Cover of the book Political Torture in Popular Culture by Cor Molenaar
Cover of the book Implementing Triple Bottom Line Sustainability into Global Supply Chains by Cor Molenaar
Cover of the book Genre and Women's Life Writing in Early Modern England by Cor Molenaar
Cover of the book How Children Learn to Read by Cor Molenaar
Cover of the book The Psychology of Study Success in Universities by Cor Molenaar
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy