Silver Lining

Your Guide to Innovating in a Downturn

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book Silver Lining by Scott D. Anthony, Harvard Business Review Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Scott D. Anthony ISBN: 9781422131039
Publisher: Harvard Business Review Press Publication: June 1, 2009
Imprint: Harvard Business Review Press Language: English
Author: Scott D. Anthony
ISBN: 9781422131039
Publisher: Harvard Business Review Press
Publication: June 1, 2009
Imprint: Harvard Business Review Press
Language: English

Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately.

Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever.

Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. You'll discover how to:

-Prune your innovation and business portfolio to liberate resources for more promising initiatives

- Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers

- Reinvent your innovation process to drive fresh growth

- Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities

- Appeal to increasingly value-conscious customers to fend off low-cost attackers

In today's brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow's growth. The Silver Lining explains how to master this seemingly impossible challenge.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately.

Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever.

Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. You'll discover how to:

-Prune your innovation and business portfolio to liberate resources for more promising initiatives

- Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers

- Reinvent your innovation process to drive fresh growth

- Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities

- Appeal to increasingly value-conscious customers to fend off low-cost attackers

In today's brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow's growth. The Silver Lining explains how to master this seemingly impossible challenge.

More books from Harvard Business Review Press

Cover of the book Seeing What's Next by Scott D. Anthony
Cover of the book 11 Rules for Creating Value in the Social Era by Scott D. Anthony
Cover of the book Ahead of the Curve by Scott D. Anthony
Cover of the book Own the Room by Scott D. Anthony
Cover of the book Oracles by Scott D. Anthony
Cover of the book Everyday Chaos by Scott D. Anthony
Cover of the book Iconoclast by Scott D. Anthony
Cover of the book On Time and On Budget: Project Management Collection (4 Books) by Scott D. Anthony
Cover of the book What Makes a Leader? (Harvard Business Review Classics) by Scott D. Anthony
Cover of the book Innovation Killers by Scott D. Anthony
Cover of the book Successful Writing and Speaking: The Communication Collection (9 Books) by Scott D. Anthony
Cover of the book World 3.0 by Scott D. Anthony
Cover of the book The Heart of Change by Scott D. Anthony
Cover of the book Why Should Anyone Work Here? by Scott D. Anthony
Cover of the book Leading Transformation by Scott D. Anthony
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy