So You Want to Start a Brewery?
The Lagunitas Story
Nonfiction, Food & Drink, Beverages, Beer, Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
| Author: | Tony Magee | ISBN: | 9781556526060 |
| Publisher: | Chicago Review Press | Publication: | October 1, 2014 |
| Imprint: | Chicago Review Press | Language: | English |
| Author: | Tony Magee |
| ISBN: | 9781556526060 |
| Publisher: | Chicago Review Press |
| Publication: | October 1, 2014 |
| Imprint: | Chicago Review Press |
| Language: | English |
So You Want to Start a Brewery? is the first-person account of Tony Magee’s gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company. In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest—and the fastest-growing—craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation’s most popular and enduring craft beer brands.
So You Want to Start a Brewery? is the first-person account of Tony Magee’s gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company. In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest—and the fastest-growing—craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation’s most popular and enduring craft beer brands.
