Social Marketing and Behaviour Change
Models, Theory and Applications
Business & Finance, Marketing & Sales, Sales & Selling, Nonfiction, Social & Cultural Studies, Social Science
| Author: | Brennan, L., Binney, W., Parker, L. | ISBN: | 9781782548157 |
| Publisher: | Edward Elgar Publishing | Publication: | December 15, 2009 |
| Imprint: | Language: | English |
| Author: | Brennan, L., Binney, W., Parker, L. |
| ISBN: | 9781782548157 |
| Publisher: | Edward Elgar Publishing |
| Publication: | December 15, 2009 |
| Imprint: | |
| Language: | English |
With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice. Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory along with consumer behaviour decision and social change models. This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.
With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice. Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory along with consumer behaviour decision and social change models. This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.
