Social Marketing to Protect the Environment

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Cover of the book Social Marketing to Protect the Environment by Doug McKenzie-Mohr, Nancy R. Lee, Dr. P. Wesley Schultz, Philip Kotler, SAGE Publications
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Author: Doug McKenzie-Mohr, Nancy R. Lee, Dr. P. Wesley Schultz, Philip Kotler ISBN: 9781452238531
Publisher: SAGE Publications Publication: May 11, 2011
Imprint: SAGE Publications, Inc Language: English
Author: Doug McKenzie-Mohr, Nancy R. Lee, Dr. P. Wesley Schultz, Philip Kotler
ISBN: 9781452238531
Publisher: SAGE Publications
Publication: May 11, 2011
Imprint: SAGE Publications, Inc
Language: English

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

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