Social Media and Public Relations

Eight New Practices for the PR Professional

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Computers, Internet
Cover of the book Social Media and Public Relations by Deirdre K. Breakenridge, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Deirdre K. Breakenridge ISBN: 9780132983228
Publisher: Pearson Education Publication: April 17, 2012
Imprint: Pearson FT Press Language: English
Author: Deirdre K. Breakenridge
ISBN: 9780132983228
Publisher: Pearson Education
Publication: April 17, 2012
Imprint: Pearson FT Press
Language: English
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

More books from Pearson Education

Cover of the book Designing Forms for Microsoft Office InfoPath and Forms Services 2007 by Deirdre K. Breakenridge
Cover of the book The Great Gatsby: York Notes for A-level by Deirdre K. Breakenridge
Cover of the book Investing in Commodities by Deirdre K. Breakenridge
Cover of the book Prioritizing Web Usability by Deirdre K. Breakenridge
Cover of the book Kicking Butt with MIDP and MSA by Deirdre K. Breakenridge
Cover of the book Adobe Fireworks CS4 Classroom in a Book by Deirdre K. Breakenridge
Cover of the book ASP.NET 4 Unleashed by Deirdre K. Breakenridge
Cover of the book Level 2: The Railway Children by Deirdre K. Breakenridge
Cover of the book Personalized Digital Advertising by Deirdre K. Breakenridge
Cover of the book This Is Strobist Info: Your Setup Guide to Flash Photography by Deirdre K. Breakenridge
Cover of the book OpenGL Programming on Mac OS X by Deirdre K. Breakenridge
Cover of the book Event-Driven Architecture by Deirdre K. Breakenridge
Cover of the book Illustrator CS5 for Windows and Macintosh by Deirdre K. Breakenridge
Cover of the book Takeoff by Deirdre K. Breakenridge
Cover of the book FileMaker 8 Functions and Scripts Desk Reference by Deirdre K. Breakenridge
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy