Social Media Communication

Concepts, Practices, Data, Law and Ethics

Nonfiction, Reference & Language, Language Arts, Journalism, Computers, Internet, Social & Cultural Studies, Social Science
Cover of the book Social Media Communication by Jeremy Harris Lipschultz, Taylor and Francis
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Author: Jeremy Harris Lipschultz ISBN: 9781315388120
Publisher: Taylor and Francis Publication: July 6, 2017
Imprint: Routledge Language: English
Author: Jeremy Harris Lipschultz
ISBN: 9781315388120
Publisher: Taylor and Francis
Publication: July 6, 2017
Imprint: Routledge
Language: English

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media.

For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare.

Facebook:

www.facebook.com/SocialMediaCommunication

Twitter:

@JeremyHL #UNOSML #SMC2018 #SMProfs

SlideShare:

www.slideshare.net/jeremylipschultz

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media.

For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare.

Facebook:

www.facebook.com/SocialMediaCommunication

Twitter:

@JeremyHL #UNOSML #SMC2018 #SMProfs

SlideShare:

www.slideshare.net/jeremylipschultz

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