Social Media Crisis Communications

Preparing for, Preventing, and Surviving a Public Relations #FAIL

Business & Finance, Marketing & Sales, Public Relations, Customer Service, Business Reference, Business Communication
Cover of the book Social Media Crisis Communications by Ann Marie van den Hurk, Pearson Education
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Author: Ann Marie van den Hurk ISBN: 9780133353891
Publisher: Pearson Education Publication: April 9, 2013
Imprint: Que Publishing Language: English
Author: Ann Marie van den Hurk
ISBN: 9780133353891
Publisher: Pearson Education
Publication: April 9, 2013
Imprint: Que Publishing
Language: English

Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time!

 

Your business or organization will face a crisis. That’s a fact. Here’s another: Thanks to social media, crises happen more often and accelerate out of control faster—much faster.


So…what’s your crisis communications plan?


Don’t have one? Let’s fix that. Now. This book gives you a crisis communications blueprint that’s fast, flexible, realistic, complete, and doable.


You’ll learn how to successfully defend yourself using the same social tools others are using against you. You’ll see what works (and doesn’t). You’ll learn from folks who’ve been there and lived to talk about it: leaders who’ve been forced to execute their own crisis plans in the most brutally tough situations.


When that crisis comes, you’ll own this book. You’ll be ready. You’ll survive. You will win.

 

  • Understand the radically new dynamics of today’s crises
  • Anticipate what might happen, so you can get ahead of any crisis
  • Establish crisis response roles, teams, and notification/activation processes
  • Use free and low-cost services to monitor online chatter for signs of trouble
  • Respond in real time, before your crisis escalates
  • Calibrate your response to the realities of what’s happening
  • Effectively integrate social media best practices throughout your response
  • Avoid the disastrous mistakes panicked organizations often make
  • Regain control of your organization’s identity across the web
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time!

 

Your business or organization will face a crisis. That’s a fact. Here’s another: Thanks to social media, crises happen more often and accelerate out of control faster—much faster.


So…what’s your crisis communications plan?


Don’t have one? Let’s fix that. Now. This book gives you a crisis communications blueprint that’s fast, flexible, realistic, complete, and doable.


You’ll learn how to successfully defend yourself using the same social tools others are using against you. You’ll see what works (and doesn’t). You’ll learn from folks who’ve been there and lived to talk about it: leaders who’ve been forced to execute their own crisis plans in the most brutally tough situations.


When that crisis comes, you’ll own this book. You’ll be ready. You’ll survive. You will win.

 

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