Social Media Marketing Strategies: B2C vs. B2B for Facebook, Twitter and Pinterest

Nonfiction, Computers, Internet, Browsers, Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Social Media Marketing Strategies: B2C vs. B2B for Facebook, Twitter and Pinterest by Malene Jorgensen, One Door Press
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Author: Malene Jorgensen ISBN: 9781771810081
Publisher: One Door Press Publication: July 18, 2013
Imprint: Language: English
Author: Malene Jorgensen
ISBN: 9781771810081
Publisher: One Door Press
Publication: July 18, 2013
Imprint:
Language: English

Social media marketing is a growing phenomenon. Some believe that social media marketing is all about being on popular social networks and promote the heck out of a business. Others believe that it requires much planning and skill to really reach those individuals, who are part of the target audience. This book was inspired by a conversation about social media marketing in regards to B2C and B2B companies. The conversation focused on differences between B2C and B2B marketing - if such differences existed. And thus began a period of extensive research to see what worked, what didn't work and how people were finding success online on social networking sites.

This book offers a comparison between B2C and B2B marketing on three major networks; Facebook, Twitter and Pinterest. Readers will get to explore how to set up effective profiles on each network, how to communicate with followers and how to continuously build a successful brand - all with the goal of effective marketing for both B2C and B2B. After reading this book, business owners will be able to develop effective marketing strategies for these social networking platforms that target niche audiences. The book also contains a list of other social networking sites to explore.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social media marketing is a growing phenomenon. Some believe that social media marketing is all about being on popular social networks and promote the heck out of a business. Others believe that it requires much planning and skill to really reach those individuals, who are part of the target audience. This book was inspired by a conversation about social media marketing in regards to B2C and B2B companies. The conversation focused on differences between B2C and B2B marketing - if such differences existed. And thus began a period of extensive research to see what worked, what didn't work and how people were finding success online on social networking sites.

This book offers a comparison between B2C and B2B marketing on three major networks; Facebook, Twitter and Pinterest. Readers will get to explore how to set up effective profiles on each network, how to communicate with followers and how to continuously build a successful brand - all with the goal of effective marketing for both B2C and B2B. After reading this book, business owners will be able to develop effective marketing strategies for these social networking platforms that target niche audiences. The book also contains a list of other social networking sites to explore.

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