Soft Power in China
Public Diplomacy through Communication
Nonfiction, Social & Cultural Studies, Political Science, International, International Relations, Social Science
| Author: | ISBN: | 9780230116375 | |
| Publisher: | Palgrave Macmillan US | Publication: | January 3, 2011 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9780230116375 |
| Publisher: | Palgrave Macmillan US |
| Publication: | January 3, 2011 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
