Spin

The Art of Managing the Media

Nonfiction, Social & Cultural Studies, Political Science, Government, Public Affairs & Administration, Business & Finance, Industries & Professions, Industries, Politics
Cover of the book Spin by Nick Clelland, Ryan Coetzee, Penguin Random House South Africa
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Author: Nick Clelland, Ryan Coetzee ISBN: 9781776091584
Publisher: Penguin Random House South Africa Publication: May 3, 2018
Imprint: Penguin Language: English
Author: Nick Clelland, Ryan Coetzee
ISBN: 9781776091584
Publisher: Penguin Random House South Africa
Publication: May 3, 2018
Imprint: Penguin
Language: English

So you want to raise your media profile? Or you have to deal with journalists during a crisis? Written by two experienced political communicators, this short, punchy and irreverent book reveals spin-doctor secrets for managing the media in an ethical way. Many people will have to encounter the media at some time in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors – the list is endless. Spin is a go-to book that explains what to do when the media comes calling. Whether you’ve done something wonderful and newsworthy or something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a previously well-guarded political methodology that actually harnesses the media and which, if used carefully, can grow your business or make you famous. Using real-life examples from the cauldron of politics, Spin covers essentials like brand strategy, practical media skills, driving issues, social media, crisis communications and ethics. This is a unique and valuable resource that will help you master the media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

So you want to raise your media profile? Or you have to deal with journalists during a crisis? Written by two experienced political communicators, this short, punchy and irreverent book reveals spin-doctor secrets for managing the media in an ethical way. Many people will have to encounter the media at some time in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors – the list is endless. Spin is a go-to book that explains what to do when the media comes calling. Whether you’ve done something wonderful and newsworthy or something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a previously well-guarded political methodology that actually harnesses the media and which, if used carefully, can grow your business or make you famous. Using real-life examples from the cauldron of politics, Spin covers essentials like brand strategy, practical media skills, driving issues, social media, crisis communications and ethics. This is a unique and valuable resource that will help you master the media.

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