Standing Naked At 10 Below... Exposing Your Product In The Media
Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Reference, Consumer Guides
| Author: | Todd Edwards | ISBN: | 9781458019516 |
| Publisher: | Todd Edwards | Publication: | May 14, 2011 |
| Imprint: | Smashwords Edition | Language: | English |
| Author: | Todd Edwards |
| ISBN: | 9781458019516 |
| Publisher: | Todd Edwards |
| Publication: | May 14, 2011 |
| Imprint: | Smashwords Edition |
| Language: | English |
“Standing Naked at 10 Below” is an informative guide that focuses on the process of getting your company or product exposed in the mainstream media for free without using a PR professional, buying airtime or obtaining costly media contact and distribution lists. It not only explains how you can look like an expert in your field, but it describes how, in an easy step-by-step way to book television and radio segments about your product, service or idea and to as well, get the newspapers, magazines and blogs to not only look at your company, product, service or idea, but to be interested enough to write a story about it. It also shows and explains in a detailed way how to write and design an effective pitch, how to create a winning media kit, how to obtain almost any media source contact (producers, editors, reporters, anchors, writers, bloggers) from any facet of the media industry that you’d like to acquire without spending a dime, how to create press releases that work, how to design a winning company overview, along with how to intertwine all of these facets into your pitch and finally, what to expect once you book the gig. This is all from the point of view of someone who was initially clueless about the process of product exposure in the media, to booking almost everything that he pitched on his own without the use or expense of any PR agency or affiliation.
“Standing Naked at 10 Below” is an informative guide that focuses on the process of getting your company or product exposed in the mainstream media for free without using a PR professional, buying airtime or obtaining costly media contact and distribution lists. It not only explains how you can look like an expert in your field, but it describes how, in an easy step-by-step way to book television and radio segments about your product, service or idea and to as well, get the newspapers, magazines and blogs to not only look at your company, product, service or idea, but to be interested enough to write a story about it. It also shows and explains in a detailed way how to write and design an effective pitch, how to create a winning media kit, how to obtain almost any media source contact (producers, editors, reporters, anchors, writers, bloggers) from any facet of the media industry that you’d like to acquire without spending a dime, how to create press releases that work, how to design a winning company overview, along with how to intertwine all of these facets into your pitch and finally, what to expect once you book the gig. This is all from the point of view of someone who was initially clueless about the process of product exposure in the media, to booking almost everything that he pitched on his own without the use or expense of any PR agency or affiliation.
