Startup Your Product Idea

Business & Finance, Career Planning & Job Hunting, Small Business, Marketing & Sales
Cover of the book Startup Your Product Idea by Matthew Yubas, Matthew Yubas
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Author: Matthew Yubas ISBN: 9781311817105
Publisher: Matthew Yubas Publication: March 8, 2012
Imprint: Smashwords Edition Language: English
Author: Matthew Yubas
ISBN: 9781311817105
Publisher: Matthew Yubas
Publication: March 8, 2012
Imprint: Smashwords Edition
Language: English

This real-world guide shows startup entrepreneurs the tools and techniques to profit from their product ideas. Follow this step-by-step roadmap from product idea to market launch.

These powerful methods streamline development time and get you ready to successfully launch your product.

You’ll discover:

* The roadmap from idea to market
* Why products fail and why those succeed
* How to perform market research
* Where to find free market research sources
* The methods and steps to plan product development
* Understanding regulations and certifications such as UL, CSA, and CE
* The need to perform a freedom to operate search
* How to create product requirements
* How to create a project plan
* How to make your product marketable
* How to get a physical product manufactured
* How your customer thinks
* The customer’s buying process
* How to position your product compared to the competition
* How to set pricing for profit
* How to create a marketing communications plan
* How to launch a product into the market
* How to use publicity when launching a product
* How to get product reviews
* Small Business considerations for a startup

The material is clear and concise. There's no fluff, just straight to the point facts.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This real-world guide shows startup entrepreneurs the tools and techniques to profit from their product ideas. Follow this step-by-step roadmap from product idea to market launch.

These powerful methods streamline development time and get you ready to successfully launch your product.

You’ll discover:

* The roadmap from idea to market
* Why products fail and why those succeed
* How to perform market research
* Where to find free market research sources
* The methods and steps to plan product development
* Understanding regulations and certifications such as UL, CSA, and CE
* The need to perform a freedom to operate search
* How to create product requirements
* How to create a project plan
* How to make your product marketable
* How to get a physical product manufactured
* How your customer thinks
* The customer’s buying process
* How to position your product compared to the competition
* How to set pricing for profit
* How to create a marketing communications plan
* How to launch a product into the market
* How to use publicity when launching a product
* How to get product reviews
* Small Business considerations for a startup

The material is clear and concise. There's no fluff, just straight to the point facts.

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