Stormy Skies

Airlines in Crisis

Business & Finance, Industries & Professions, Industries
Cover of the book Stormy Skies by Paul Clark, Taylor and Francis
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Author: Paul Clark ISBN: 9781317049715
Publisher: Taylor and Francis Publication: April 1, 2016
Imprint: Routledge Language: English
Author: Paul Clark
ISBN: 9781317049715
Publisher: Taylor and Francis
Publication: April 1, 2016
Imprint: Routledge
Language: English

As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. It looks at the airline business through the eyes of both the airlines themselves and also their customers, drawing upon the experience and views of industry personalities.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. It looks at the airline business through the eyes of both the airlines themselves and also their customers, drawing upon the experience and views of industry personalities.

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