Strategic Financial and Investor Communication

The Stock Price Story

Business & Finance, Finance & Investing, Banks & Banking, Business Reference, Business Communication
Cover of the book Strategic Financial and Investor Communication by Ian Westbrook, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ian Westbrook ISBN: 9781135087166
Publisher: Taylor and Francis Publication: April 3, 2014
Imprint: Routledge Language: English
Author: Ian Westbrook
ISBN: 9781135087166
Publisher: Taylor and Francis
Publication: April 3, 2014
Imprint: Routledge
Language: English

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer.

In Strategic Financial and Investor Communication: the stock price story * *Ian Westbrook, principal of Australia's leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communication with a professional's pragmatism as well as academic rigour.

Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and corporate media cannot ignore.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer.

In Strategic Financial and Investor Communication: the stock price story * *Ian Westbrook, principal of Australia's leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communication with a professional's pragmatism as well as academic rigour.

Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and corporate media cannot ignore.

More books from Taylor and Francis

Cover of the book Developmental Theories of Crime and Delinquency by Ian Westbrook
Cover of the book Dramatic Science by Ian Westbrook
Cover of the book Groups in Practice by Ian Westbrook
Cover of the book Death and Bereavement Across Cultures by Ian Westbrook
Cover of the book Peace without Politics? Ten Years of State-Building in Bosnia by Ian Westbrook
Cover of the book Feminist Revolution in Literacy by Ian Westbrook
Cover of the book Memorializing Animals during the Romantic Period by Ian Westbrook
Cover of the book Human Rights, or Citizenship? by Ian Westbrook
Cover of the book Studying English by Ian Westbrook
Cover of the book Supporting Student Transitions 14-19 by Ian Westbrook
Cover of the book Diplomacy and Global Governance by Ian Westbrook
Cover of the book Banking, Lending and Real Estate by Ian Westbrook
Cover of the book Introduction to Gender by Ian Westbrook
Cover of the book Teaching English as an Additional Language in Secondary Schools by Ian Westbrook
Cover of the book The Politics of Uncertainty by Ian Westbrook
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy