Strategic Marketing Management and Tactics in the Service Industry

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Strategic Marketing Management and Tactics in the Service Industry by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522524779
Publisher: IGI Global Publication: March 20, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522524779
Publisher: IGI Global
Publication: March 20, 2017
Imprint: Business Science Reference
Language: English

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

More books from IGI Global

Cover of the book The Rise of Fog Computing in the Digital Era by
Cover of the book Digital Governance and E-Government Principles Applied to Public Procurement by
Cover of the book Designing Grid Cities for Optimized Urban Development and Planning by
Cover of the book Trends and Innovations in Marketing Information Systems by
Cover of the book Mathematics of Uncertainty Modeling in the Analysis of Engineering and Science Problems by
Cover of the book E-Parliament and ICT-Based Legislation by
Cover of the book Impact of Learning Analytics on Curriculum Design and Student Performance by
Cover of the book Developing Churn Models Using Data Mining Techniques and Social Network Analysis by
Cover of the book Handbook of Research on Microbial Tools for Environmental Waste Management by
Cover of the book E-Collaboration Technologies and Organizational Performance by
Cover of the book Data Mining in Dynamic Social Networks and Fuzzy Systems by
Cover of the book Service Life Cycle Tools and Technologies by
Cover of the book Critical Developments and Applications of Swarm Intelligence by
Cover of the book Enhancing Competitive Advantage With Dynamic Management and Engineering by
Cover of the book Transitioning Island Nations Into Sustainable Energy Hubs by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy