Strategies for High-Tech Firms
Marketing, Economic, and Legal Issues
Business & Finance, Marketing & Sales, Industrial, Business Reference, Business Law
| Author: | P.M. Rao, Joseph A. Klein | ISBN: | 9781317459286 |
| Publisher: | Taylor and Francis | Publication: | January 28, 2015 |
| Imprint: | Routledge | Language: | English |
| Author: | P.M. Rao, Joseph A. Klein |
| ISBN: | 9781317459286 |
| Publisher: | Taylor and Francis |
| Publication: | January 28, 2015 |
| Imprint: | Routledge |
| Language: | English |
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
