Student Workbook to Accompany Crisis Communications
A Casebook Approach
Nonfiction, Reference & Language, Language Arts, Communication
| Author: | Kathleen Fearn-Banks, Kathleen Fearn_Banks | ISBN: | 9781134972814 |
| Publisher: | Taylor and Francis | Publication: | August 25, 2016 |
| Imprint: | Routledge | Language: | English |
| Author: | Kathleen Fearn-Banks, Kathleen Fearn_Banks |
| ISBN: | 9781134972814 |
| Publisher: | Taylor and Francis |
| Publication: | August 25, 2016 |
| Imprint: | Routledge |
| Language: | English |
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
