Successful Television Management: the Hybrid Approach

Nonfiction, Entertainment, Television, Business & Finance, Economics, Economic History, Performing Arts
Cover of the book Successful Television Management: the Hybrid Approach by Suzana Žilic Fišer, Peter Lang
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Author: Suzana Žilic Fišer ISBN: 9783653966961
Publisher: Peter Lang Publication: June 26, 2015
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften Language: English
Author: Suzana Žilic Fišer
ISBN: 9783653966961
Publisher: Peter Lang
Publication: June 26, 2015
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Language: English

This book explores a hybrid model of broadcasting and takes a close look at public TV broadcasting operating in a market-driven environment. While media and media institutions play an important role in democratic societies, their management is a complex process and has to coordinate the various demands of the public, the owners, advertisers and society. Managing media institutions also has to take into account technological developments, changes in the regulatory framework and social trends. Whereas media performance reflects social developments, their management often represents catching the uncatchable: providing for the public good and offering attractive market products.

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This book explores a hybrid model of broadcasting and takes a close look at public TV broadcasting operating in a market-driven environment. While media and media institutions play an important role in democratic societies, their management is a complex process and has to coordinate the various demands of the public, the owners, advertisers and society. Managing media institutions also has to take into account technological developments, changes in the regulatory framework and social trends. Whereas media performance reflects social developments, their management often represents catching the uncatchable: providing for the public good and offering attractive market products.

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