Summary: Bag The Elephant - Steve Kaplan

How to win and keep big customers

Business & Finance, Economics, Development & Growth, Management & Leadership, Management
Cover of the book Summary: Bag The Elephant - Steve Kaplan by BusinessNews Publishing, Must Read Summaries
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Author: BusinessNews Publishing ISBN: 9782806224910
Publisher: Must Read Summaries Publication: February 15, 2013
Imprint: Business Book Summaries Language: English
Author: BusinessNews Publishing
ISBN: 9782806224910
Publisher: Must Read Summaries
Publication: February 15, 2013
Imprint: Business Book Summaries
Language: English
This work offers a summary of "Bag the Elephant" by Steve Kaplan. As someone who has owned, managed and consulted for over 100 business, Steve Kaplan is more than adequately qualified to speak on the merits of acquiring and retaining big clients to grow your business. Working with fewer big customers has many advantages over working with many small wants, ranging from being more cost effective, being more focused, being able to build lasting relationships and reduce advertising spend. These 'elephants’ of the business world are hard to acquire, and a successful contract is contingent on an effective game plan. This, Kaplan says, should contain the following four elements:
1) Develop the right business mindset
2) Have an appropriate sales strategy
3) Leverage your big business clients and take full advantage of them
4) Avoid the five killer mistakes which could mitigate your success
The summary is logically divided into the above key points, ending with the five mistakes which should be avoided all costs p – From biting off too much, to keeping all your eggs in one basket. This is a very fast and useful read for any executive working in a highly competitive market. With a series of simple checklists and structured guidelines, this will help anyone who wishes to acquire and retain the best clients for their company.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This work offers a summary of "Bag the Elephant" by Steve Kaplan. As someone who has owned, managed and consulted for over 100 business, Steve Kaplan is more than adequately qualified to speak on the merits of acquiring and retaining big clients to grow your business. Working with fewer big customers has many advantages over working with many small wants, ranging from being more cost effective, being more focused, being able to build lasting relationships and reduce advertising spend. These 'elephants’ of the business world are hard to acquire, and a successful contract is contingent on an effective game plan. This, Kaplan says, should contain the following four elements:
1) Develop the right business mindset
2) Have an appropriate sales strategy
3) Leverage your big business clients and take full advantage of them
4) Avoid the five killer mistakes which could mitigate your success
The summary is logically divided into the above key points, ending with the five mistakes which should be avoided all costs p – From biting off too much, to keeping all your eggs in one basket. This is a very fast and useful read for any executive working in a highly competitive market. With a series of simple checklists and structured guidelines, this will help anyone who wishes to acquire and retain the best clients for their company.

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