Summary: Guerrilla Marketing In 30 Days - Jay Levinson and Al Lautenslager

Business & Finance, Economics, Development & Growth, Management & Leadership, Management
Cover of the book Summary: Guerrilla Marketing In 30 Days - Jay Levinson and Al Lautenslager by BusinessNews Publishing, Must Read Summaries
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Author: BusinessNews Publishing ISBN: 9782806246387
Publisher: Must Read Summaries Publication: February 15, 2013
Imprint: Business Book Summaries Language: English
Author: BusinessNews Publishing
ISBN: 9782806246387
Publisher: Must Read Summaries
Publication: February 15, 2013
Imprint: Business Book Summaries
Language: English
This work offers a summary of the book “GUERRILLA MARKETING IN 30 DAYS: One Dynamic Blueprint to Maximize Profits and Increase Customers” by Jay Conrad Levinson and Al Lautenslager.
Jay Conrad Levinson is the author of Guerrilla Marketing, arguably the best selling marketing series in history. To date, he has written 29 business books which have sold more than 14 million copies. Al Lautenslager is a marketing/PR consultant and public speaker.
With 30 days of consistent effort, you can upgrade and enhance your organization’s entire approach to marketing. The guerrilla marketing creed is that it’s possible to achieve conventional aims (like sales and profits) using unconventional methods (like investing energy in your marketing and not just more money). When it comes to marketing, the missing “secret sauce” is usually implementation rather than conceptualization. Loads of people spend all their time getting in position to start marketing when in reality they should be just getting into action. Energy, passion and enthusiasm can cover up a lot of gaps in your marketing know-how.
In Guerrilla Marketing In 30 Days, the authors explain strategies to help businesses with their marketing. Filled with useful tips and fresh ideas, this book is a must read for anyone starting out in business.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This work offers a summary of the book “GUERRILLA MARKETING IN 30 DAYS: One Dynamic Blueprint to Maximize Profits and Increase Customers” by Jay Conrad Levinson and Al Lautenslager.
Jay Conrad Levinson is the author of Guerrilla Marketing, arguably the best selling marketing series in history. To date, he has written 29 business books which have sold more than 14 million copies. Al Lautenslager is a marketing/PR consultant and public speaker.
With 30 days of consistent effort, you can upgrade and enhance your organization’s entire approach to marketing. The guerrilla marketing creed is that it’s possible to achieve conventional aims (like sales and profits) using unconventional methods (like investing energy in your marketing and not just more money). When it comes to marketing, the missing “secret sauce” is usually implementation rather than conceptualization. Loads of people spend all their time getting in position to start marketing when in reality they should be just getting into action. Energy, passion and enthusiasm can cover up a lot of gaps in your marketing know-how.
In Guerrilla Marketing In 30 Days, the authors explain strategies to help businesses with their marketing. Filled with useful tips and fresh ideas, this book is a must read for anyone starting out in business.

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