Summary: How To Grow When Markets Don't - Adrian Slywotzky and Richard Wise

Business & Finance, Economics, Development & Growth, Management & Leadership, Management
Cover of the book Summary: How To Grow When Markets Don't - Adrian Slywotzky and Richard Wise by BusinessNews Publishing, Must Read Summaries
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: BusinessNews Publishing ISBN: 9782806246844
Publisher: Must Read Summaries Publication: February 15, 2013
Imprint: Business Book Summaries Language: English
Author: BusinessNews Publishing
ISBN: 9782806246844
Publisher: Must Read Summaries
Publication: February 15, 2013
Imprint: Business Book Summaries
Language: English
This work offers a summary of the book “HOW TO GROW WHEN MARKETS DON’T” by Adrian Slywotzky & Richard Wise.
For many years, the answer for growth creation was thought to be product innovation – a better product. However, as every company creates more and more products, ever faster, this is proving more difficult. Customers are not willing to buy another product just because it is slightly better. How to Grow When Markets Don’t suggests a more effective strategy: “demand innovation” – identifying and serving the customer needs which arise naturally out of the sale of existing products and services. It’s very possible that your company will have hidden assets that, used properly, can generate value. Examples of this include access to and knowledge of your customer base, and technical expertise in your industry.
Adrian Slywotzky and Richard Wise take the reader through a five-step process to harness demand innovation. They encourage companies to look at customer interaction as the beginning of the process, not the end; they suggest being aware not only of assets but of liabilities holding you back, such as a mismatch in skillsets or distributors having veto power over development. How to Grow When Markets Don’t gives a compelling blueprint for long-term strategy and short term, applicable changes.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This work offers a summary of the book “HOW TO GROW WHEN MARKETS DON’T” by Adrian Slywotzky & Richard Wise.
For many years, the answer for growth creation was thought to be product innovation – a better product. However, as every company creates more and more products, ever faster, this is proving more difficult. Customers are not willing to buy another product just because it is slightly better. How to Grow When Markets Don’t suggests a more effective strategy: “demand innovation” – identifying and serving the customer needs which arise naturally out of the sale of existing products and services. It’s very possible that your company will have hidden assets that, used properly, can generate value. Examples of this include access to and knowledge of your customer base, and technical expertise in your industry.
Adrian Slywotzky and Richard Wise take the reader through a five-step process to harness demand innovation. They encourage companies to look at customer interaction as the beginning of the process, not the end; they suggest being aware not only of assets but of liabilities holding you back, such as a mismatch in skillsets or distributors having veto power over development. How to Grow When Markets Don’t gives a compelling blueprint for long-term strategy and short term, applicable changes.

More books from Must Read Summaries

Cover of the book Summary of Misunderestimated: The President Battles Terrorism, John Kerry, and the Bush Haters - Bill Sammon by BusinessNews Publishing
Cover of the book Summary: The New Paradigm for Financial Markets - George Soros by BusinessNews Publishing
Cover of the book Summary of Election 2004: How Bush Won and What You Can Expect In The Future - Evan Thomas and the Staff of Newsweek by BusinessNews Publishing
Cover of the book Summary of American Creation : Triumphs and Tragedies at the Founding of the Republic by BusinessNews Publishing
Cover of the book Summary of What Orwell Didn't Know: Propaganda and the New Face of American Politics - Editor : Andras Szanto by BusinessNews Publishing
Cover of the book Summary: Hardball - Georges Stalk and Rob Lachenauer by BusinessNews Publishing
Cover of the book Summary of This Moment on Earth: Today's New Environmentalists and Their Vision for the Future - John Kerry & Teresa Heinz Kerry by BusinessNews Publishing
Cover of the book Summary of Cape Wind: Money, Celebrity, Class, Politics, and the Battle for Our Energy Future on Nantucket Sound - Wendy Williams & Robert Whitcomb by BusinessNews Publishing
Cover of the book Summary of The Fall of the House of Bush: The Untold Story of How a Band of True Believers Seized the Executive Branch, Started the Iraq War, and Still Imperils America's Future - Craig Unger by BusinessNews Publishing
Cover of the book Summary of The Duel: Pakistan on the Flight Path of American Power - Tariq Ali by BusinessNews Publishing
Cover of the book Summary of Come Hell or High Water: Hurricane Katrina and the Color of Disaster - Michael Eric Dyson by BusinessNews Publishing
Cover of the book Summary: Inevitable Surprises - Peter Schwartz by BusinessNews Publishing
Cover of the book Summary of The New Asian Hemisphere: The Irresistible Shift of Global Power to the East - Kishore Mahbubani by BusinessNews Publishing
Cover of the book Summary of The Fate of Africa: From the Hopes of Freedom to the Heart of Despair - Martin Meredith by BusinessNews Publishing
Cover of the book Summary of A Glorious Disaster : Barry Goldwater's Presidential Campaign and the Origins of the Conservative Movement by BusinessNews Publishing
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy