| Author: | ISBN: | 9783864968198 | |
| Publisher: | UVK Verlagsgesellschaft mbH | Publication: | April 15, 2015 |
| Imprint: | Language: | English |
| Author: | |
| ISBN: | 9783864968198 |
| Publisher: | UVK Verlagsgesellschaft mbH |
| Publication: | April 15, 2015 |
| Imprint: | |
| Language: | English |
With the book the authors want to make a contribution towards discovering and developing the subject of sustainable business management. To do so, they initially put sustainable business management in its scientific context and then illuminate the areas of direct relevance for management. This includes the positioning within strategic management, the demands of sustainability on personnel management, innovation management, international management as well as operative environmental management. With a focus on corporate leadership, sustainability is discussed in the context of financial management and controlling, including the already existing instruments for implementing sustainability used by practitioners as well as legal requirements. Next, the reader learns how the value chain and marketing activities can be structured in a sustainable fashion. Finally an outlook on the possible future development of sustainable management is provided.
With the book the authors want to make a contribution towards discovering and developing the subject of sustainable business management. To do so, they initially put sustainable business management in its scientific context and then illuminate the areas of direct relevance for management. This includes the positioning within strategic management, the demands of sustainability on personnel management, innovation management, international management as well as operative environmental management. With a focus on corporate leadership, sustainability is discussed in the context of financial management and controlling, including the already existing instruments for implementing sustainability used by practitioners as well as legal requirements. Next, the reader learns how the value chain and marketing activities can be structured in a sustainable fashion. Finally an outlook on the possible future development of sustainable management is provided.
