Talk Show Campaigns

Presidential Candidates on Daytime and Late Night Television

Nonfiction, Social & Cultural Studies, Political Science, Government, Elections
Cover of the book Talk Show Campaigns by Michael Parkin, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michael Parkin ISBN: 9781135911522
Publisher: Taylor and Francis Publication: February 5, 2014
Imprint: Routledge Language: English
Author: Michael Parkin
ISBN: 9781135911522
Publisher: Taylor and Francis
Publication: February 5, 2014
Imprint: Routledge
Language: English

Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.  In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate—from long shot primary contender to major party nominee—hitting the talk show circuit at some point during the campaign. 

This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns.  The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations.  The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting.  Talk Show Campaigns shows that this is more than a gimmick—it’s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.  In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate—from long shot primary contender to major party nominee—hitting the talk show circuit at some point during the campaign. 

This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns.  The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations.  The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting.  Talk Show Campaigns shows that this is more than a gimmick—it’s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.

More books from Taylor and Francis

Cover of the book Recent Developments in the South China Sea Dispute by Michael Parkin
Cover of the book The Royal Navy and the Mediterranean Convoys by Michael Parkin
Cover of the book Knowledge and Memory: the Real Story by Michael Parkin
Cover of the book Sports Coaching: The Basics by Michael Parkin
Cover of the book Moralising Poverty by Michael Parkin
Cover of the book Evidence-Based Interventions for Community Dwelling Older Adults by Michael Parkin
Cover of the book Focus: Gamelan Music of Indonesia by Michael Parkin
Cover of the book The Proliferation Of Rights by Michael Parkin
Cover of the book The Winning Trainer by Michael Parkin
Cover of the book Printed Images in Early Modern Britain by Michael Parkin
Cover of the book Measuring the Value of the Supply Chain by Michael Parkin
Cover of the book Arabia and the Arabs by Michael Parkin
Cover of the book Creating Citizens by Michael Parkin
Cover of the book Literature and the Image of Man by Michael Parkin
Cover of the book Ecological Modernisation Around the World by Michael Parkin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy