The 7 Secrets of Creative Radio Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Entertainment, Performing Arts
Cover of the book The 7 Secrets of Creative Radio Advertising by Tony Hertz, Panoma Press
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Author: Tony Hertz ISBN: 9781909623231
Publisher: Panoma Press Publication: July 18, 2013
Imprint: Panoma Press Language: English
Author: Tony Hertz
ISBN: 9781909623231
Publisher: Panoma Press
Publication: July 18, 2013
Imprint: Panoma Press
Language: English

Why you should read this book: because it’s full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz’s 40 years’ beyond-all reason passion for radio advertising. Including links to 25 of the best radio spots you’ve ever heard.

Because in today’s visual/digital /online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves. Because whatever your role in the advertising process, the 7 Secrets will actually show you how to make better radio commercials. Even if 6 of them aren’t actually Secrets. Because if you’ve ever been in one of Tony’s radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway! Because it will make you want to sit down and write a great radio ad!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Why you should read this book: because it’s full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz’s 40 years’ beyond-all reason passion for radio advertising. Including links to 25 of the best radio spots you’ve ever heard.

Because in today’s visual/digital /online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves. Because whatever your role in the advertising process, the 7 Secrets will actually show you how to make better radio commercials. Even if 6 of them aren’t actually Secrets. Because if you’ve ever been in one of Tony’s radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway! Because it will make you want to sit down and write a great radio ad!

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