The Ad-Free Brand

Secrets to Building Successful Brands in a Digital World

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book The Ad-Free Brand by Chris Grams, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Chris Grams ISBN: 9780132749015
Publisher: Pearson Education Publication: August 11, 2011
Imprint: Que Publishing Language: English
Author: Chris Grams
ISBN: 9780132749015
Publisher: Pearson Education
Publication: August 11, 2011
Imprint: Que Publishing
Language: English

Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!

 

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!

 

 

More books from Pearson Education

Cover of the book Psychology Express: Occupational Psychology (Undergraduate Revision Guide) by Chris Grams
Cover of the book Shot Doctor,The by Chris Grams
Cover of the book Africa Is Richer Than You Think by Chris Grams
Cover of the book OpenGL SuperBible by Chris Grams
Cover of the book Windows Communication Foundation 4 Step by Step by Chris Grams
Cover of the book Reinventing the Supply Chain Life Cycle by Chris Grams
Cover of the book Business Networking - The Survival Guide by Chris Grams
Cover of the book The Promise by Chris Grams
Cover of the book Windows Small Business Server 2008 Administrator's Pocket Consultant by Chris Grams
Cover of the book Leading at a Higher Level by Chris Grams
Cover of the book Microsoft System Center Building a Virtualized Network Solution by Chris Grams
Cover of the book The Top 10 Things You Must Know About Hiring the Best by Chris Grams
Cover of the book Microsoft Windows 7 by Chris Grams
Cover of the book Trends Are an Investor's Best Friend by Chris Grams
Cover of the book Cross-Platform Development in C++ by Chris Grams
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy