The Backchannel

How Audiences are Using Twitter and Social Media and Changing Presentations Forever

Nonfiction, Computers, Application Software, Computer Graphics
Cover of the book The Backchannel by Cliff Atkinson, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cliff Atkinson ISBN: 9780321659644
Publisher: Pearson Education Publication: December 9, 2009
Imprint: New Riders Language: English
Author: Cliff Atkinson
ISBN: 9780321659644
Publisher: Pearson Education
Publication: December 9, 2009
Imprint: New Riders
Language: English
Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.

When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication—and even mob mentality.

In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you’re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.

When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication—and even mob mentality.

In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you’re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.

More books from Pearson Education

Cover of the book What Size House or Wedding Can I Afford? by Cliff Atkinson
Cover of the book Out of Water by Cliff Atkinson
Cover of the book The Coevolution of Humanity and Infectious Disease by Cliff Atkinson
Cover of the book Virtual Routing in the Cloud by Cliff Atkinson
Cover of the book Cisco LAN Switching Configuration Handbook by Cliff Atkinson
Cover of the book Implementing ITIL Change and Release Management by Cliff Atkinson
Cover of the book The Financial Times Guide to Options by Cliff Atkinson
Cover of the book Microsoft System Center Integrated Cloud Platform by Cliff Atkinson
Cover of the book Hooked by Cliff Atkinson
Cover of the book The Truth About Investment Scams by Cliff Atkinson
Cover of the book Sams Teach Yourself HTML5 in 10 Minutes by Cliff Atkinson
Cover of the book Research in the Decision Sciences for Innovations in Global Supply Chain Networks by Cliff Atkinson
Cover of the book Management Communication: Financial Times Briefing by Cliff Atkinson
Cover of the book iPhone Obsessed by Cliff Atkinson
Cover of the book Improving Agile Retrospectives by Cliff Atkinson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy