The Base of the Pyramid Promise

Building Businesses with Impact and Scale

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book The Base of the Pyramid Promise by Ted London, Stanford University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ted London ISBN: 9780804797337
Publisher: Stanford University Press Publication: January 6, 2016
Imprint: Stanford Business Books Language: English
Author: Ted London
ISBN: 9780804797337
Publisher: Stanford University Press
Publication: January 6, 2016
Imprint: Stanford Business Books
Language: English

As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve—and, increasingly, are demanding—better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential.

Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date—both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve—and, increasingly, are demanding—better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential.

Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date—both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.

More books from Stanford University Press

Cover of the book Sacrificing Families by Ted London
Cover of the book Multinational Corporations and Global Justice by Ted London
Cover of the book What Is a Classic? by Ted London
Cover of the book Paradise Plundered by Ted London
Cover of the book Pragmatism Ascendent by Ted London
Cover of the book The Economics of Excess by Ted London
Cover of the book The Global Organ Shortage by Ted London
Cover of the book The Orderly Entrepreneur by Ted London
Cover of the book The Tradition of Non-Use of Nuclear Weapons by Ted London
Cover of the book Faith in Empire by Ted London
Cover of the book Middle East Authoritarianisms by Ted London
Cover of the book Ottoman Ulema, Turkish Republic by Ted London
Cover of the book Robinson Jeffers by Ted London
Cover of the book A Jewish Life on Three Continents by Ted London
Cover of the book From Hot War to Cold by Ted London
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy