The Battle To Do Good

Inside McDonald’s Sustainability Journey

Business & Finance, Business Reference, Business Etiquette, Business Ethics
Cover of the book The Battle To Do Good by Bob Langert, Emerald Publishing Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bob Langert ISBN: 9781787568174
Publisher: Emerald Publishing Limited Publication: January 19, 2019
Imprint: Emerald Publishing Limited Language: English
Author: Bob Langert
ISBN: 9781787568174
Publisher: Emerald Publishing Limited
Publication: January 19, 2019
Imprint: Emerald Publishing Limited
Language: English

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. 

This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonald's off guard. Langert chronicles the highs and lows that McDonald's experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International. 

Packed with first-hand anecdotes, interviews with key McDonald's executives and NGO leaders, and scores of lessons learned, The Battle to Do Good is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage today's societal issues to make the business stronger, more relevant, and more profitable.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. 

This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonald's off guard. Langert chronicles the highs and lows that McDonald's experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International. 

Packed with first-hand anecdotes, interviews with key McDonald's executives and NGO leaders, and scores of lessons learned, The Battle to Do Good is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage today's societal issues to make the business stronger, more relevant, and more profitable.

More books from Emerald Publishing Limited

Cover of the book Tales of Brexits Past and Present by Bob Langert
Cover of the book The Challenges of Ethics and Entrepreneurship in the Global Environment by Bob Langert
Cover of the book Research in Finance by Bob Langert
Cover of the book New Directions in Children's and Adolescents' Information Behavior Research by Bob Langert
Cover of the book Reconfiguring the Eco-System for Sustainable Healthcare by Bob Langert
Cover of the book Beyond Perceptions, Crafting Meaning by Bob Langert
Cover of the book International Business, Sustainability and Corporate Social Responsibility by Bob Langert
Cover of the book Firms, Boards and Gender Quotas by Bob Langert
Cover of the book Methodological Challenges and Advances in Managerial and Organizational Cognition by Bob Langert
Cover of the book Internationalization of Firms by Bob Langert
Cover of the book Living Innovation by Bob Langert
Cover of the book African American Children in Early Childhood Education by Bob Langert
Cover of the book International Business in the Information and Digital Age by Bob Langert
Cover of the book Advances in Mergers and Acquisitions by Bob Langert
Cover of the book Servitization Strategy and Managerial Control by Bob Langert
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy