The Beaten Path and the Road Less Traveled

Doing Business in Established and Emerging Countries

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book The Beaten Path and the Road Less Traveled by Inder Sidhu, Pearson Education
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Author: Inder Sidhu ISBN: 9780132609807
Publisher: Pearson Education Publication: September 13, 2010
Imprint: FT Press Language: English
Author: Inder Sidhu
ISBN: 9780132609807
Publisher: Pearson Education
Publication: September 13, 2010
Imprint: FT Press
Language: English

This is the eBook version of the printed book.

This Element is an excerpt from Doing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.

 

Why some Western companies succeed in emerging markets, while others fail catastrophically.

 

A single millimeter. That’s all it took to sink the Whirlpool Corporation’s dream of developing a washing machine that would serve the needs of customers from Mumbai to Mexico City. The time was 1990, when going “global” held the promise of hundreds of millions of new customers for executives of Western companies. The lure was irresistible, but….

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the eBook version of the printed book.

This Element is an excerpt from Doing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.

 

Why some Western companies succeed in emerging markets, while others fail catastrophically.

 

A single millimeter. That’s all it took to sink the Whirlpool Corporation’s dream of developing a washing machine that would serve the needs of customers from Mumbai to Mexico City. The time was 1990, when going “global” held the promise of hundreds of millions of new customers for executives of Western companies. The lure was irresistible, but….

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