The Business of Design
Balancing Creativity and Profitability
Nonfiction, Art & Architecture, General Art, Graphic Art & Design, General Design
| Author: | Keith Granet | ISBN: | 9781616891275 |
| Publisher: | Princeton Architectural Press | Publication: | June 19, 2012 |
| Imprint: | Princeton Architectural Press | Language: | English |
| Author: | Keith Granet |
| ISBN: | 9781616891275 |
| Publisher: | Princeton Architectural Press |
| Publication: | June 19, 2012 |
| Imprint: | Princeton Architectural Press |
| Language: | English |
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.
