The Cmo's Social Media Handbook

A Step-By-Step Guide for Leading Marketing Teams in the Social Media World

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book The Cmo's Social Media Handbook by Peter Friedman, LiveWorld
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Peter Friedman ISBN: 9780692263884
Publisher: LiveWorld Publication: September 1, 2014
Imprint: LiveWorld Language: English
Author: Peter Friedman
ISBN: 9780692263884
Publisher: LiveWorld
Publication: September 1, 2014
Imprint: LiveWorld
Language: English

It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook, Peter Friedman distills 30 years of experience to offer a combined practical tool kit and social-media-theory crash course to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. With this step-by-step handbook, you'll learn how to: - Strategize and execute a long-term social media plan, even in a business environment focused on short-term promotion, to create dialogue and deepen customer relationships - Start small and build results so that you can confidently lead your organization to become a customer-centric brand - Develop a social brand identity to bring your brand alive for customers - Define KPIs and measure social media so that you can demonstrate ROI and quantifiable business impact - Create content for social media channels that provides value and creates emotional connection to customers for enhanced loyalty, word-of-mouth marketing, and advocacy - Mitigate the risk of PR landmines and learn how to turn them to your advantage - Engage, understand, and leverage the voice of the customer at a global scale

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook, Peter Friedman distills 30 years of experience to offer a combined practical tool kit and social-media-theory crash course to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. With this step-by-step handbook, you'll learn how to: - Strategize and execute a long-term social media plan, even in a business environment focused on short-term promotion, to create dialogue and deepen customer relationships - Start small and build results so that you can confidently lead your organization to become a customer-centric brand - Develop a social brand identity to bring your brand alive for customers - Define KPIs and measure social media so that you can demonstrate ROI and quantifiable business impact - Create content for social media channels that provides value and creates emotional connection to customers for enhanced loyalty, word-of-mouth marketing, and advocacy - Mitigate the risk of PR landmines and learn how to turn them to your advantage - Engage, understand, and leverage the voice of the customer at a global scale

More books from Marketing & Sales

Cover of the book The Twitter Secrets by Peter Friedman
Cover of the book Facebook Nation by Peter Friedman
Cover of the book The Future of You! Creating Your Enduring Brand by Peter Friedman
Cover of the book Buying Traffic to Generate Massive Website Visitors by Peter Friedman
Cover of the book Communication Problems in the Family Business by Peter Friedman
Cover of the book Super Fans by Peter Friedman
Cover of the book Learn How I Make Over $50 Daily with CPAGrip and How You Can Do the Same by Peter Friedman
Cover of the book Kundenzufriedenheit messen und steuern. Notwendigkeit, Ziele, Methoden by Peter Friedman
Cover of the book The 10Ks of Personal Branding by Peter Friedman
Cover of the book Pioneers of Digital by Peter Friedman
Cover of the book Administración de compras by Peter Friedman
Cover of the book The Revenue Acceleration Rules by Peter Friedman
Cover of the book Christmas Internet Marketing by Peter Friedman
Cover of the book Build Your Platform & List with Live Video by Peter Friedman
Cover of the book Planung und Konzeption eines Werbespots by Peter Friedman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy