Author: | A. Gandy | ISBN: | 9780230389113 |
Publisher: | Palgrave Macmillan UK | Publication: | November 30, 2012 |
Imprint: | Palgrave Macmillan | Language: | English |
Author: | A. Gandy |
ISBN: | 9780230389113 |
Publisher: | Palgrave Macmillan UK |
Publication: | November 30, 2012 |
Imprint: | Palgrave Macmillan |
Language: | English |
Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti.
Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti.