The Focus Group Guidebook

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book The Focus Group Guidebook by David L. Morgan, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David L. Morgan ISBN: 9781506320700
Publisher: SAGE Publications Publication: July 24, 1997
Imprint: SAGE Publications, Inc Language: English
Author: David L. Morgan
ISBN: 9781506320700
Publisher: SAGE Publications
Publication: July 24, 1997
Imprint: SAGE Publications, Inc
Language: English

Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.

More books from SAGE Publications

Cover of the book Implementing Change Through Learning by David L. Morgan
Cover of the book Teaching and Leading From the Inside Out by David L. Morgan
Cover of the book The Political Economy of East Asia by David L. Morgan
Cover of the book Analyzing Complex Survey Data by David L. Morgan
Cover of the book Literacy for Young Children by David L. Morgan
Cover of the book Transforming Indian Agriculture - India 2040 by David L. Morgan
Cover of the book More Effective Communication by David L. Morgan
Cover of the book A Concise Introduction to Mixed Methods Research by David L. Morgan
Cover of the book Educating Students with Autism Spectrum Disorders by David L. Morgan
Cover of the book Strategic Management in the Media by David L. Morgan
Cover of the book Urban Issues by David L. Morgan
Cover of the book Methods of Life Course Research by David L. Morgan
Cover of the book Genetic and Acquired Disorders by David L. Morgan
Cover of the book An Introduction to Qualitative Research by David L. Morgan
Cover of the book Refractions of Islam in India by David L. Morgan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy