The Globalization of Advertising

Agencies, Cities and Spaces of Creativity

Business & Finance, Marketing & Sales, International, Nonfiction, Science & Nature, Science, Earth Sciences, Geography, Economics, Economic Development
Cover of the book The Globalization of Advertising by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock ISBN: 9781135279806
Publisher: Taylor and Francis Publication: December 9, 2010
Imprint: Routledge Language: English
Author: James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
ISBN: 9781135279806
Publisher: Taylor and Francis
Publication: December 9, 2010
Imprint: Routledge
Language: English

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years.

The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America.

This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years.

The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America.

This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.

More books from Taylor and Francis

Cover of the book Health Care Systems in Europe and Asia by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Early Modern Philosophy of Religion by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book School, Family, and Community Partnerships, Student Economy Edition by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Understanding Physical Development in the Early Years by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Sleep and Society by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Music, Masculinity and the Claims of History by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Evangelicalism in Modern Britain by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Symbolic Houses in Judaism by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Soviet Decision-Making in Practice by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Sound Tracks by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Innovations and Advancements in Sex Offender Research by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Working Subjects in Early Modern English Drama by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Grandparents as Carers of Children with Disabilities by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Epistolary Community in Print, 1580–1664 by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book China by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy