The Handbook of Marketing Research

Uses, Misuses, and Future Advances

Business & Finance, Marketing & Sales, Research
Cover of the book The Handbook of Marketing Research by Rajiv Grover, Dr. Marco Vriens, SAGE Publications
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Author: Rajiv Grover, Dr. Marco Vriens ISBN: 9781506319452
Publisher: SAGE Publications Publication: June 23, 2006
Imprint: SAGE Publications, Inc Language: English
Author: Rajiv Grover, Dr. Marco Vriens
ISBN: 9781506319452
Publisher: SAGE Publications
Publication: June 23, 2006
Imprint: SAGE Publications, Inc
Language: English

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

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