The Heart of Marketing

Love Your Customers and They Will Love You Back

Business & Finance, Marketing & Sales, Direct Marketing
Cover of the book The Heart of Marketing by Judith Sherven, Jim Sniechowski, PhD, Morgan James Publishing
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Author: Judith Sherven, Jim Sniechowski, PhD ISBN: 9781600377860
Publisher: Morgan James Publishing Publication: May 1, 2009
Imprint: Morgan James Publishing Language: English
Author: Judith Sherven, Jim Sniechowski, PhD
ISBN: 9781600377860
Publisher: Morgan James Publishing
Publication: May 1, 2009
Imprint: Morgan James Publishing
Language: English

“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect” (Mark Joyner, author of The Irresistible Offer).

This book is about marketing. But more important, this is a book about you, the soft sell marketer—and your desire to market and sell your products and services, online or off, without compromising your personal or professional values. In short, it’s about putting your heart into marketing.

Based on the principle that selling is spiritual service, this book validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships. For those who want to focus on integrity, avoid deceptive or hard-sell tactics, and maintain a balance between commerce and conscience, it will inspire the imagination—setting the foundation for you to understand and profit from the practice of soft sell marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect” (Mark Joyner, author of The Irresistible Offer).

This book is about marketing. But more important, this is a book about you, the soft sell marketer—and your desire to market and sell your products and services, online or off, without compromising your personal or professional values. In short, it’s about putting your heart into marketing.

Based on the principle that selling is spiritual service, this book validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships. For those who want to focus on integrity, avoid deceptive or hard-sell tactics, and maintain a balance between commerce and conscience, it will inspire the imagination—setting the foundation for you to understand and profit from the practice of soft sell marketing.

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