The HR Trailblazer: Unlock the Potential of Your Employer Brand
Business & Finance, Human Resources & Personnel Management
| Author: | Christine McLeod, Jeff Waldman | ISBN: | 9781456605452 |
| Publisher: | eBookIt.com | Publication: | October 14, 2011 |
| Imprint: | eBookIt.com | Language: | English |
| Author: | Christine McLeod, Jeff Waldman |
| ISBN: | 9781456605452 |
| Publisher: | eBookIt.com |
| Publication: | October 14, 2011 |
| Imprint: | eBookIt.com |
| Language: | English |
How an organization conducts itself both externally towards its customers and internally towards its employees, its employer brand, has never been more important... and transparent.HR leaders know that the ability of customers, competitors and employees alike to evaluate the authenticity of brand messages has never been easier. By becoming knowledgeable about the fundamentals of employer branding and enabling the DELIVERY of that brand to create a vibrant organizational culture, HR leaders more than ever before have the potential for incredible reach, impact and leadership within their organizations.This guide introduces the process of evaluating, designing or influencing, and executing an employer brand strategy that aligns the brand message with workplace reality.
How an organization conducts itself both externally towards its customers and internally towards its employees, its employer brand, has never been more important... and transparent.HR leaders know that the ability of customers, competitors and employees alike to evaluate the authenticity of brand messages has never been easier. By becoming knowledgeable about the fundamentals of employer branding and enabling the DELIVERY of that brand to create a vibrant organizational culture, HR leaders more than ever before have the potential for incredible reach, impact and leadership within their organizations.This guide introduces the process of evaluating, designing or influencing, and executing an employer brand strategy that aligns the brand message with workplace reality.
