The impact of the internet and social media on the hotel industry

How the internet and social media have changed the way hotels need to operate if they are to succeed in today's dynamic and global markets

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book The impact of the internet and social media on the hotel industry by Christoph Müller, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christoph Müller ISBN: 9783640897438
Publisher: GRIN Publishing Publication: April 20, 2011
Imprint: GRIN Publishing Language: English
Author: Christoph Müller
ISBN: 9783640897438
Publisher: GRIN Publishing
Publication: April 20, 2011
Imprint: GRIN Publishing
Language: English
Essay from the year 2011 in the subject Hotel Industry / Catering, grade: A, The University of Surrey, language: English, abstract: This paper deals with the impact of the internet and social media on the hotel industry. In particular, it points out how the rules of the game have changed in today's dynamic and global environment and how hotels need to operate if they are to succeed from a long-term perspective. Likewise, it outlines how activities on both the buy-side and sell-side can be enhanced through the implementation of internet-enabled technologies. Furthermore, the paper highlights barriers that might inhibit further development of e-business. Practical examples are used throughout the paper and an industry analysis using Michael Porter's Five Forces model and a case study are provided in the appendices in order to promote understanding.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Essay from the year 2011 in the subject Hotel Industry / Catering, grade: A, The University of Surrey, language: English, abstract: This paper deals with the impact of the internet and social media on the hotel industry. In particular, it points out how the rules of the game have changed in today's dynamic and global environment and how hotels need to operate if they are to succeed from a long-term perspective. Likewise, it outlines how activities on both the buy-side and sell-side can be enhanced through the implementation of internet-enabled technologies. Furthermore, the paper highlights barriers that might inhibit further development of e-business. Practical examples are used throughout the paper and an industry analysis using Michael Porter's Five Forces model and a case study are provided in the appendices in order to promote understanding.

More books from GRIN Publishing

Cover of the book The Moon is Down and A Bell for Adano: Two specific examples of American propaganda literature in the Second World War by Christoph Müller
Cover of the book The Effects of Historical and Economic Changes from 1746 to 1886 on Gaelic Society by Christoph Müller
Cover of the book Propaganda - Theoretical and Historical Aspects by Christoph Müller
Cover of the book Climate change as a cause of intra-state conflicts: Darfur case study by Christoph Müller
Cover of the book Analysis of Speech Acts in Movie Dialogues on the Example of Ridley Scott's Bladerunner by Christoph Müller
Cover of the book Bloom and Feminism by Christoph Müller
Cover of the book The Kyoto Protocol by Christoph Müller
Cover of the book A structural clash of perspectives. Irreconcilable contradictions in Tom Stoppard's drama 'Rosencrantz and Guildenstern are Dead' by Christoph Müller
Cover of the book Modernism in 'The Day of the Locust' (1939) by Nathanael West by Christoph Müller
Cover of the book Transitivity, Mood, Theme / Rheme and Lexical Density / Grammatical Metaphors in Newsweek Magazine Articles by Christoph Müller
Cover of the book Task-Based Language Learning and Teaching and Students' Use of the Mother Tongue by Christoph Müller
Cover of the book The EU External Relations after the Lisbon Treaty by Christoph Müller
Cover of the book School League Tables - Advantages, Disadvantages and the Future Development by Christoph Müller
Cover of the book The Glass Ceiling by Christoph Müller
Cover of the book Zukunftsfähige Arbeitsplätze in den OECD-Staaten by Christoph Müller
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy