The Insanity of Advertising: A Taste of the Insanity

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Insanity of Advertising: A Taste of the Insanity by Fred S. Goldberg, Goldberg Enterprises
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Fred S. Goldberg ISBN: 9781386866541
Publisher: Goldberg Enterprises Publication: January 26, 2018
Imprint: Language: English
Author: Fred S. Goldberg
ISBN: 9781386866541
Publisher: Goldberg Enterprises
Publication: January 26, 2018
Imprint:
Language: English

This book is just a sample of the insanity.

If you have anything to do with advertising or are interested in it, this is a must book to read. There is no other book on the subject so revealing and relevant, not to mention engaging. Veteran ad man Fred Goldberg, gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most loved and hated industries. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some of the most well known corporate titans, he also doesn’t spare the mad men who worked alongside him. Outsize personalities, some prone to jaw-dropping displays of ego and antics that are truly hard to believe, but true. There’s a week spent with John Wayne shooting commercials, commercials he didn’t want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple “1984” Macintosh commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day, Lee Clow and Ed Ney; entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine. Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad environment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is just a sample of the insanity.

If you have anything to do with advertising or are interested in it, this is a must book to read. There is no other book on the subject so revealing and relevant, not to mention engaging. Veteran ad man Fred Goldberg, gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most loved and hated industries. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some of the most well known corporate titans, he also doesn’t spare the mad men who worked alongside him. Outsize personalities, some prone to jaw-dropping displays of ego and antics that are truly hard to believe, but true. There’s a week spent with John Wayne shooting commercials, commercials he didn’t want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple “1984” Macintosh commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day, Lee Clow and Ed Ney; entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine. Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad environment.

More books from Advertising & Promotion

Cover of the book The Passive Income Playbook by Fred S. Goldberg
Cover of the book How to Use LinkedIn to Sell More Books by Fred S. Goldberg
Cover of the book Search Engine Optimization Strategies by Fred S. Goldberg
Cover of the book Social Media Power by Fred S. Goldberg
Cover of the book Video Marketing Mayhem by Fred S. Goldberg
Cover of the book The Role of Baristas in Starbucks' Success by Fred S. Goldberg
Cover of the book 10 Forum Marketing Secrets by Fred S. Goldberg
Cover of the book Brain to Books Cyber Convention Author's Super Simple Guide to Participation by Fred S. Goldberg
Cover of the book 12 Top Tips from the founder of an Indie Press — on Writing, Publishing, and Marketing for the Self-Published Author by Fred S. Goldberg
Cover of the book Social Marketing Superstar by Fred S. Goldberg
Cover of the book GABALs großer Methodenkoffer by Fred S. Goldberg
Cover of the book Best Selling Products by Fred S. Goldberg
Cover of the book Twitter Vine App Explained by Fred S. Goldberg
Cover of the book Dominate YouTube by Fred S. Goldberg
Cover of the book American Foreign Policy Since the Vietnam War by Fred S. Goldberg
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy