The IR Communication Handbook: A Checklist

Business & Finance
Cover of the book The IR Communication Handbook: A Checklist by Jonathan L Passmore, Valor IR Consulting LLC
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Author: Jonathan L Passmore ISBN: 9780578181318
Publisher: Valor IR Consulting LLC Publication: September 9, 2016
Imprint: Valor IR Consulting LLC Language: English
Author: Jonathan L Passmore
ISBN: 9780578181318
Publisher: Valor IR Consulting LLC
Publication: September 9, 2016
Imprint: Valor IR Consulting LLC
Language: English

Companies that are looking to raise the standard of their investor relations program have to meet the challenges of demanding, knowledgeable investors and intense competition from other companies that have the same goals. Meeting those challenges requires an organized, systematic approach that will satisfy the audience, be of value to the company, act as an archive for knowledge-building, and act as a communication tool for multiple audiences. This book offers a focused, repeatable process for every communication touchpoint with institutional investors: conference calls, conference speeches and non-deal roadshows. By focusing on the needs of the audience, shareholder relationships can be reinforced, core investors identified and new investors enrolled, supporting the IR goal of strength in good markets and resilience in bad.

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Companies that are looking to raise the standard of their investor relations program have to meet the challenges of demanding, knowledgeable investors and intense competition from other companies that have the same goals. Meeting those challenges requires an organized, systematic approach that will satisfy the audience, be of value to the company, act as an archive for knowledge-building, and act as a communication tool for multiple audiences. This book offers a focused, repeatable process for every communication touchpoint with institutional investors: conference calls, conference speeches and non-deal roadshows. By focusing on the needs of the audience, shareholder relationships can be reinforced, core investors identified and new investors enrolled, supporting the IR goal of strength in good markets and resilience in bad.

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