The M-factor: Media confidence for business leaders and managers

Business & Finance, Business Reference, Business Communication, Management & Leadership, Management
Cover of the book The M-factor: Media confidence for business leaders and managers by Tom Maddocks, Panoma Press
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Author: Tom Maddocks ISBN: 9781909623002
Publisher: Panoma Press Publication: February 28, 2013
Imprint: Anoma Press Language: English
Author: Tom Maddocks
ISBN: 9781909623002
Publisher: Panoma Press
Publication: February 28, 2013
Imprint: Anoma Press
Language: English

The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media; instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and think reporters' only aim is to catch them out. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.

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The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media; instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and think reporters' only aim is to catch them out. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.

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