The Manipulators: Unmasking the Hidden Persuaders --- The Conspiracy To Make Us Buy

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Manipulators: Unmasking the Hidden Persuaders --- The Conspiracy To Make Us Buy by Jeffrey Robinson, Jeffrey Robinson
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Author: Jeffrey Robinson ISBN: 9781301222131
Publisher: Jeffrey Robinson Publication: September 9, 2013
Imprint: Smashwords Edition Language: English
Author: Jeffrey Robinson
ISBN: 9781301222131
Publisher: Jeffrey Robinson
Publication: September 9, 2013
Imprint: Smashwords Edition
Language: English

It wasn’t by chance that the 1960s became “The Swinging ‘60s.”

Nor was it by chance that what happened on Madison Avenue in the years leading up to “The Mad Men” Decade --- when Vance Packard wrote “The Hidden Persuaders” --- and what has happened as a result of those years, has changed the world.

This is a story about casting spells. About filling our heads with some catchy tune or a neat slogan that will throb gently in the hidden layers of our brain. About touching buttons; parceling intellect and emotion together; finding ways of saying one thing on the surface and something else beneath it; targeting our hopes; remolding our ambitions; allaying our fears; helping us mascara the face we put on to meet other faces. About selling us back ourselves; priming us for that singular moment when we spot their product somewhere and find ourselves reaching for it, almost uncontrollably, dropping it in our shopping basket, paying for it and bringing it home; then making that product an integral part of our lives, all of this without us ever wondering, why?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It wasn’t by chance that the 1960s became “The Swinging ‘60s.”

Nor was it by chance that what happened on Madison Avenue in the years leading up to “The Mad Men” Decade --- when Vance Packard wrote “The Hidden Persuaders” --- and what has happened as a result of those years, has changed the world.

This is a story about casting spells. About filling our heads with some catchy tune or a neat slogan that will throb gently in the hidden layers of our brain. About touching buttons; parceling intellect and emotion together; finding ways of saying one thing on the surface and something else beneath it; targeting our hopes; remolding our ambitions; allaying our fears; helping us mascara the face we put on to meet other faces. About selling us back ourselves; priming us for that singular moment when we spot their product somewhere and find ourselves reaching for it, almost uncontrollably, dropping it in our shopping basket, paying for it and bringing it home; then making that product an integral part of our lives, all of this without us ever wondering, why?

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