The Network Challenge (Chapter 12)

Complexity Theory: Making Sense of Network Effects

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book The Network Challenge (Chapter 12) by Colin Crook, Pearson Education
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Author: Colin Crook ISBN: 9780137015061
Publisher: Pearson Education Publication: May 19, 2009
Imprint: FT Press Language: English
Author: Colin Crook
ISBN: 9780137015061
Publisher: Pearson Education
Publication: May 19, 2009
Imprint: FT Press
Language: English

Complexity theory offers valuable insights into the interactions of complex systems such as networked enterprises. Complexity theory addresses the “network effects” that result from interactions between many individual actors. This chapter examines the implications of this theory for business, and how these effects influence key management areas such as making sense, strategy, and organization. The author explores issues such as fads and crowds, using information and technology, and the use of agent-based simulations. Finally, he explores the shifts in management thinking, and business education, needed to utilize complexity theory--a shift in mental models that may be crucial to success in a networked world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Complexity theory offers valuable insights into the interactions of complex systems such as networked enterprises. Complexity theory addresses the “network effects” that result from interactions between many individual actors. This chapter examines the implications of this theory for business, and how these effects influence key management areas such as making sense, strategy, and organization. The author explores issues such as fads and crowds, using information and technology, and the use of agent-based simulations. Finally, he explores the shifts in management thinking, and business education, needed to utilize complexity theory--a shift in mental models that may be crucial to success in a networked world.

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