The New and Complete Business of Licensing

The Essential Guide to Monetizing Intellectual Property

Nonfiction, Reference & Language, Law, Patent, Trademark, & Copyright, Business & Finance, Business Reference, Business Law
Cover of the book The New and Complete Business of Licensing by Greg Battersby, Danny Simon, Kent Press
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Author: Greg Battersby, Danny Simon ISBN: 9781888206128
Publisher: Kent Press Publication: November 30, 2018
Imprint: Kent Press Language: English
Author: Greg Battersby, Danny Simon
ISBN: 9781888206128
Publisher: Kent Press
Publication: November 30, 2018
Imprint: Kent Press
Language: English

This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.

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