The New Science of Radical Innovation

The Six Competencies Leaders Need to Win in a Complex World

Business & Finance, Management & Leadership, Leadership, Management
Cover of the book The New Science of Radical Innovation by Sunnie Giles, BenBella Books, Inc.
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Author: Sunnie Giles ISBN: 9781946885234
Publisher: BenBella Books, Inc. Publication: April 10, 2018
Imprint: BenBella Books Language: English
Author: Sunnie Giles
ISBN: 9781946885234
Publisher: BenBella Books, Inc.
Publication: April 10, 2018
Imprint: BenBella Books
Language: English
  • Sunnie will leverage HBR's vast readership base
  • Promotion through social media: Twitter (9.4K) & LinkedIn (4K)
  • Outside PR agency: PowerMark
  • Recently relaunched website, www.sunniegiles.com
  • Outreach to the following communities: IBM, Accenture, University of Chicago Booth MBA network, Brigham Young University, the LDS Church, the Korean community, and women's leadership groups
  • Outreach to other authors with large lists in the leadership space who do not directly compete (John Maxwell, Tony Robbins, and more)
  • Leverage The Millionaire Training Circle, a weekly radio show, with plans to reach out to many other radio and TV outlets
  • Sunnie has been selected to join Forbes Coaches Council, through which she can write articles that will be exposed to 7 mil readers
  • Build upon platform from HBR (Sunnie's article and the video HBR produced)
  • Sunnie is an experienced public speaker
  • Sunnie will coauthor articles with industry leaders and contribute articles to major outlets, including: Forbes (Sunnie can publish an article through the Forbes blog every 3 weeks), Fast Company, INC., Time, and more
  • Sunnie will use her corporate training and executive coaching platform to garner special sales
  • Co-marketing with Ted Rubin
  • Of international interest: Sunnie has contacts in London at LSE and Kingston University (Dr. Ben Laker)
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