The One-Percent Edge

Small Changes That Guarantee Relevance and Build Sustainable Success

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business, Management & Leadership, Management
Cover of the book The One-Percent Edge by Susan Solovic, Ray Manley, AMACOM
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Author: Susan Solovic, Ray Manley ISBN: 9780814438817
Publisher: AMACOM Publication: February 22, 2018
Imprint: AMACOM Language: English
Author: Susan Solovic, Ray Manley
ISBN: 9780814438817
Publisher: AMACOM
Publication: February 22, 2018
Imprint: AMACOM
Language: English

You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years really necessary to make sure your footprint is still making its mark, reminding consumers of your presence?Entrepreneur expert Susan Solovic says that the answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time. By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. A winning habit for every successful business!In The One-Percent Edge, learn how to put energy into profitable areas and trim dead weight, raise prices by selling value instead of things, access new markets by adapting products or services, turn customers into brand ambassadors, and many other subtle yet highly effective strategies for affecting profitable changes to your business. Pull ahead of the pack by constantly evolving . . . one tweak at a time.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years really necessary to make sure your footprint is still making its mark, reminding consumers of your presence?Entrepreneur expert Susan Solovic says that the answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time. By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. A winning habit for every successful business!In The One-Percent Edge, learn how to put energy into profitable areas and trim dead weight, raise prices by selling value instead of things, access new markets by adapting products or services, turn customers into brand ambassadors, and many other subtle yet highly effective strategies for affecting profitable changes to your business. Pull ahead of the pack by constantly evolving . . . one tweak at a time.

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