The Physics of Brand

Understand the Forces Behind Brands That Matter

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Advertising, Commercial Illustration, General Design
Cover of the book The Physics of Brand by Aaron Keller, Renee Marino, Dan Wallace, Adams Media
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Author: Aaron Keller, Renee Marino, Dan Wallace ISBN: 9781440342691
Publisher: Adams Media Publication: July 21, 2016
Imprint: HOW Books Language: English
Author: Aaron Keller, Renee Marino, Dan Wallace
ISBN: 9781440342691
Publisher: Adams Media
Publication: July 21, 2016
Imprint: HOW Books
Language: English

Welcome to a brand-new way of thinking about branding.

The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.

Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Welcome to a brand-new way of thinking about branding.

The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.

Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

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